Benefits of not using Outlook or a email client
When you started to collect your consumers contact details, you may have only had a few hundred to start off with. But as you continue to grow and are aware of how effective regular contact with your consumers can be, you should start to take advantage of mailing list enhancements. Outlook or a standard email client can only offer so much, moving forwards you have two options either to install and configure mailing list software on your website server or to rent these services off a third party. This will then allow a array of new features, such as:
Double opt-in sign up process Scheduling – Allowing you to set up a email to go out to your mailing list ahead of time. List segmentation Click-tracking Safe inclusion of attachments Bounce management User Specific Content to make every email message personalised with the contacts name, country, or any other detail. CSV Import and Export - Import or export your mailing list contacts for use on another database Batch Processing – If you send your email with all the contacts contained within the BCC area of your email client, if the email got stuck or your internet connection went down, you wouldn’t be sure who received it. Sending emails in separate batches can reduce server/computer load and report back if a certain batch didn’t get sent correctly. Domain Throttling can limit the number of emails which are sent to a domain name this can help ensure spam filters do not block your emails.
These are only a small number of features which can increase the effectiveness of your email campaigns, so come on, let’s move away from Outlook and take your email seriously!
