Business to Consumer (B2C)
B2B is one of those common buzz words that not everyone understands, I personally believe in explaining things clearly to people instead of using abbreviations which could confuse. Business to Consumer mailing lists are available and can be split into many demographic segments, postal and zip codes can be used to identify specific areas that could be mailed. In this case consumers would generally be individuals who would be interested in purchasing a product or service related to their home life or activities.
