Direct mailing
Direct mailing is a term used when contacting individuals directly, generally the correspondence will be sent to named contacts held on the mailing list, instead of addressing to ‘Home Owner’ / ‘Business Owner’ or the name of the organisation.
Direct mailing lists are more effective because the intention is to communicate messages to the correct people within an organisation. For example the actual name of the ‘Marketing Manger’ instead of addressing to the organisations name, or to job titles.
