Lifestyle indicators
These are additional columns added to a mailing list database which allows mailings to be segmented and profiled so messages are communicated to the correct people in a appealing tone of voice and level of understanding. Some of the lifestyle indicators which can be added to a mailing list database are:
- Income
- Age
- Wealth
- House ownership
- Previous purchases
- Family status
- Life stage status
- How many holidays they take a year
- Interests
- Buying habits
Lifestyle indicators should be added to mailing lists by organisations which collate their customer details. Relevant details can be requested when signing up to websites, when purchases are made or through promotional incentives.
